paul_rand.jpg

Paul Rand

(Paretz Rosenbaum)







Paul Rand was a Graphic Designer that against all odds prevailed and proved to everyone that he was going to be a great artist one day. An American Designer who was well known for his corporate logo designs, and very informative books on designing. "Rand was born in Brooklyn, New York in 1914; where he began showing his great talent for any artistic need at such a young age."1 He grew up in a family raised as an Orthodox Jew, which made creating artistic images a strict subject to abide by. His father never expected art to provide his son with a promising life, he then sent his son to receive all the education that he could obtain. Rand attended Manhattan’s Harren High School while taking night classes at Pratt Institute, but none of the schools he attended attributed to his success. When it came to art and designing he always had a way of learning things on his own, or by reading in magazines. Needless to say when it came time to go out looking for a job, Paul Rand never searched very hard regardless of the fact he was still going to school. Even in his busy school life, he worked a part-time job position creating stock images for a newspaper/magazine company. During this time of school and his early career Rand acquired a quite extensive portfolio. While in school and also in his early career, he decided to become a great artist he needed to mask his beliefs and hide his Jewish upbringing by changing his name. His original name was Paretz Rosenbaum, given to him by his family. He realized that with the Jewish name his designing rules might be discouraging to him so he shortened his first name to Paul, and acquired Rand from an uncle of his. The name to him was perfect, it created the good image and it stood as an interesting design element.
12345.jpg paul_rand_logos.jpg
With a new name and a new title, Rand was ready to show people what he was capable of. He started producing large numbers of professional style designs and images that before now were unthought-of. Rand had a reputation that preceded him everywhere he went. It started with his paintings, then his designs, then to his webpage design even to his books; Paul’s Rand could do it all, and he always liked it that way. It would be safe to say that Paul Rand was in a way a prodigy of the design world. "He is most famous for his corporate logos in the 1950's and 1960's, with such great traits of artistic quality within each logo." 2 Rand was on top of every designing chart there was to look at. He was now in magazines and on these covers he had been designing for so long. He had finally made his mark on the designing world like he had dreamed of as a child.


Now, Rand had come to confront his problems with his rise to designing fame. Paul Rand definitely made a name for him-self and accomplished it completely on his own. Although that was his way of learning things, he never wanted it to be that complex for any individual since his time. "Rand proceeded to write informative books about designing and the tricks of the trade if you will."3 By doing so he inspired so many people to strive for perfection much like Rand him-self did. He loved the feeling of teaching people the information he obtained by learning the hard way by creating a book. Then Rand became a fairly decent author of learning books and informative lectures in magazines.

Bibliography


Paul Rand, Paul Rand: A Designer's Art (New Haven: Yale University Press, 1985), 143.

Sharratt B., "Paul Rand," New York Times Book Review, (1999): 8.

Steven Heller, Paul Rand (London: Phaidon Press Limited Regent's Wharf, 2000), 221

Victor Margolin, "Paul Rand: Modernist Design," Design Issues 24, no. 1 (2008): 103.




Footnotes



1. Steven Heller, Paul Rand (London: Phaidon Press Limited Regent's Wharf, 2000), 221.

2. Victor Margolin, "Paul Rand: Modernist Design," Design Issues 24, no. 1 (2008): 103.

3. Paul Rand, Paul Rand: A Designer's Art (New Haven: Yale University Press, 1985), 143.

{Zach Oliver}